YHP Bosnia & Herzegovina
Use a maximum of two downloads here
Location
National (Bosnia and Herzegovina)
Timing
2022 - 2024
The context
Bosnia and Herzegovina (BiH) is among the top 10 countries in the world for cigarette consumption. Tobacco use starts early: a result of a liberal tobacco market with lack of government control, low prices (the lowest in Europe and Central Asia) and easy access to tobacco products. Due to an absence of strict anti-smoking policies, smoking among school-aged individuals in BiH is widespread, with 12% of teenages (boys 15.5%, girls 9.7%) consuming tobacco products; mainly manufactured cigarettes.1
Our objectives
To raise awareness of the harmful effects of smoking and promote the formation of healthy lifestyle habits among children.
Our focus
MISSION: OXYGEN is a nationwide programme that aims to help children develop healthy habits by educating them on the dangers of tobacco and tobacco products. The programme targets children aged 10-14 years of age and aims to reduce the prevalence of smoking among minors.
The programme also maps and targets tobacco policies, with the aim of promoting improvements to the quality of life for children and citizens in BiH.
Our programme
- A national campaign designed to create an alternative narrative around the consumption of tobacco, which is often portrayed as an acceptable social activity. With a bespoke website, missionoxygen.com, and an active social media presence on Instagram, TikTok and Facebook, the campaign uses influencers as ambassadors to promote healthy lifestyle choices for young people, while also addressing why smoking is not a 'cool' choice. It is also supported with workshops designed for both students and teachers.
- A drive to advocate for a policy environment that supports healthier lifestyles, brining together key decision makers and partners for expert conversation on where the core areas of focus should be for policy change.
Our partners
Propulsion is a communications foundation specialising in social impact campaigns and projects. Familiar with the actions needed to bring the communities together and grow the public awareness, they serve as facilitators and leaders of communal development with a goal of improving society; focusing on education, democracy, human rights and the rule of law, and especially vulnerable groups’ rights. They foster cross-sectoral partnerships among citizens, governments and civil society actors to advance dialogue and raise awareness, reaching millions in the process.
